Phygital T-shirt for Befree
When: August 2023
Where: Russia
Task: Transfer part of the T-shirt print into augmented reality.

Befree Co:Create and Facultative works designers have developed a T-shirt design with a phygital print that transforms in augmented reality. And our studio helped bring this idea to life.

Using a special filter in the Snapchat app, the T-shirt print comes to life. Details begin to move to an original sound design. The physical print is simultaneously erased with the help of artificial intelligence.